American graphic artist and illustrator John Van Hamersveld has unveiled "Hermosa's Great Wave," a mural installed in Hermosa Beach, California.The giant mural is on the corner of 14th Street and Hermosa Avenue. The creator of the iconic "The Endless Summer" surf movie poster depicted the evolution of surfboards through time.
Van Hamersveld visually expressed the narrative through silhouettes of three surfers, each holding a different surfboard representing a distinct era.
The image overlays a collage of colorful, abstract shapes and an expansive, all-powerful wave. "Hermosa's Great Wave" is a 75-foot-long, 19-foot tall art piece.
"The challenge to artists is to get people to see their art. No one drops by galleries anymore. The artist needs to utilize social media," Van Hamersveld told Easy Reader News.
"This will be outside. People will swarm around it, wearing their earphones waiting to get into the bar or waiting at the stoplight. People will take selfies and the image will go around the world."