In the world of surf, style reigns supreme. Although it’s completely subjective, there are some people that everyone agrees just have IT, whatever IT is. Such is the case with Joel Tudor, Alex Knost, Ari Browne, and Ryan Burch, all of whom are in the video above. With Tudor at Honolua, Knost on the North Shore, Browne in Australia, and Burch in Encinitas, it is a serious lesson on what style really is… because these guys have it in spades.