And here’s Hawaiian Airline’s response:
We’ve gotten a lot of feedback in the last few days about our surfboard policies. It’s feedback we value and we want to respond to it directly here. Hawaiian Airlines carries a lot of surfboards—it’s part of who we are—and we’ve given these rules a lot of thought. We don’t expect everyone to agree with our policies, but we thought it would help to share some thoughts on why we have them. First, we take transporting your boards seriously. We understand their importance and do our best – not always successfully – to make sure they arrive in the same condition in which we accept them. There is a cost to that mālama (care) – unlike a checked-in suitcase, our customer service team must hand-carry surfboards from acceptance to the belly of the plane and manually process them through security screening. Plus, we’re liable for damages if something goes wrong. The fees we charge are intended to cover those costs, and we try to keep them reasonable and competitive. Second, we enforce some restrictions when it comes to checking in surfboards. The one that’s gotten a lot of attention this week is the limit of two boards per bag. That limit is based on our experience that it’s more likely boards will get damaged when three or more boards are packed together – damage for which we are rightly held liable. The majority of the other US airlines have the same rule, for the same reason. We try our best to inform our guests about these policies before they travel, because nothing is more upsetting and frustrating than learning about them at the airport. Information about ocean sporting equipment is maintained here - http://on.hwnair.com/SportsEquipmnt The community’s feedback on this specific policy has been heard loud and clear. This is a subject that is deeply personal to all of us at Hawaiian Airlines, as long-standing supporters of our local ocean sports and with many of our employees surfing when they’re not at work. We’ll continue to do our best to get your boards transported safely, and to extend you our very best hospitality. Mahalo.
Which it is. It is lame. When Kelly Slater said it’s “a default profit racket,” he hit the nail on the head. And Hawaiian Airline’s response is basically a long-winded way of saying, “Nope, sorry! What’re you going to do about it?”