PRICELESS footage of swans surfing the Gold Coast's iconic Kirra break has gone viral worldwide.

The video, which shows several black swans repeatedly catching waves as curious beachgoers look on, was uploaded to YouTube by Channel Nine on Friday and has been picked up by major media outlets around the world including Live Leak and Grind TV.

The YouTube video has been viewed more than 20,000 times while Queensland's Nine News Executive Producer Cullen Robinson said it had been viewed another 75,000 times on their website, been shared 11,000 times from the Ninemsn website and was 'liked' 10,000 times.

"The footage is amazing and so unusual. We were excited to share it with Nine's audience and now the world," he said.

Local man Kelvin Mills shot the video and said he'd never seen swans at Kirra before, let alone ones that were surfing.

`We see Mick Fanning and others and Kelly Slater but not four black swans,'' he told Nine News.